There’s a version of grooming that’s everywhere now. Supermarket shelves stacked with the same three-in-one bottles. Barbers who rush you through in fifteen minutes because the chair needs turning over. Products bought because they were on offer, not because they were right.
We have a word for that at Shankey: mediocrity dressed up as good enough.
It’s not bad. It’s not offensive. It just doesn’t ask anything of you — and it doesn’t give you anything back either. That’s the enemy we built this brand against.
The Shankey Standard exists because we refuse to let a service become routine. Every visit follows the same five rituals, every time, because consistency isn’t boring — it’s the whole point. You don’t come to Shankey for “fine.” You come because you know exactly what you’re getting, and it’s never less than it should be.
The same law applies outside the chair. For a long time, our product range lived in the shadow of the barbershop — something you got with your loyalty card, not something you reached for on its own. That’s changing. The Shankey Grooming Kit isn’t a top-up gift. It’s the Shankey Standard, bottled — the same fragrance thread that runs through the salon, now something you can carry into your own bathroom and hold yourself to the same standard we hold in the chair.
That’s the real test of a brand: does it still mean something when nobody’s watching? When there’s no barber standing over you, no ritual to walk you through it — just you, and the product, and the choice to do it properly or not bother.
Good enough is always available. It’s cheaper, it’s easier, it asks nothing of you.
We’re not interested in easier.
— Jason Shankey
The UK’s leading male grooming expert and creator of the Jason Shankey range of hair and skincare products, Jason Shankey also developed the first luxury, all services modern men’s only concept grooming salon in Europe, back in 1997. From extensive appearances as an expert on TV shows such as 10 Years Younger, The Apprentice, Celebrity Scissorhands, The Vanessa Show, LK Today, GMTV and dozens more, to consulting with giants including Gillette, Braun and the Honda Formula 1 team, Jason’s 30+ years of expertise in the male grooming business has positioned him as a true pioneer in the industry. His salons became synonymous with high-end grooming services, offering everything from haircuts and skincare to massage and grooming advice tailored specifically for men. Jason’s innovative approach to male grooming not only redefined the standards but also paved the way for the booming men’s grooming market seen today.
In addition to his work in salons and on television, Jason has designed and developed quality men’s grooming products and penned numerous articles on men’s grooming, sharing his expertise with a wider audience. His brand, the Jason Shankey range, continues to reflect his passion for quality and innovation, offering a curated selection of products designed to meet the modern man’s grooming needs.
Jason remains a sought-after consultant and public speaker, regularly sharing insights into the future of male grooming, wellness, and self-care. With over three decades of experience, he continues to lead the conversation around men’s grooming, setting trends and standards that others follow.
