There’s a difference between having a chair and having a craft.
Most barbershops will hand you a chair, wish you luck, and let you sink or swim on whatever walks through the door. We built Shankey Male Grooming differently — because we believe the barbers who build the strongest clienteles aren’t the ones who cut the most hair. They’re the ones who understand that every client is on a journey, not just booking a haircut.
We call it The Standard.
It’s not a slogan. It’s how we operate — and it’s what we look for in the barbers who join us.
What We Stand For
- The customer’s journey comes first. Every client who sits in your chair should feel like the most important person in the room — heard, understood, looked after.
- Empathy is a skill, not a soft extra. The best barbers read people, not just hairlines.
- Fun is part of the craft. A great cut and a great experience aren’t separate things.
- Culture matters. You’re not renting a chair in a room full of strangers. You’re joining something with a reputation, a history, and a shared standard.
What You Get in Return
Running your own book as a self-employed barber shouldn’t mean going it alone.
- A reputation that already works for you. Shankey has been trusted in Belfast since 1997, with partnerships including Gillette and the Honda F1 team, and a client base that includes well-known local faces.
- Technology that puts you in control. Our booking and loyalty system lets you set your own pricing and manage your own diary — the tools of a proper business, not a rota.
- A salon assistant in your corner. Someone dedicated to making the client experience seamless from the moment they walk in to the moment they leave — so you can focus on what you do best.
- A great place to actually work. Two locations, Ballyhackamore and Holywood, built around craft, culture, and pride in the work.
If You Cut Corners, This Isn’t for You
We’re not looking for chair-fillers. We’re looking for barbers who want to build something — a real clientele, a real reputation, a real career — inside a culture that backs them properly.
If that sounds like you, get in touch through our website: jasonshankey.com/contact-us
The UK’s leading male grooming expert and creator of the Jason Shankey range of hair and skincare products, Jason Shankey also developed the first luxury, all services modern men’s only concept grooming salon in Europe, back in 1997. From extensive appearances as an expert on TV shows such as 10 Years Younger, The Apprentice, Celebrity Scissorhands, The Vanessa Show, LK Today, GMTV and dozens more, to consulting with giants including Gillette, Braun and the Honda Formula 1 team, Jason’s 30+ years of expertise in the male grooming business has positioned him as a true pioneer in the industry. His salons became synonymous with high-end grooming services, offering everything from haircuts and skincare to massage and grooming advice tailored specifically for men. Jason’s innovative approach to male grooming not only redefined the standards but also paved the way for the booming men’s grooming market seen today.
In addition to his work in salons and on television, Jason has designed and developed quality men’s grooming products and penned numerous articles on men’s grooming, sharing his expertise with a wider audience. His brand, the Jason Shankey range, continues to reflect his passion for quality and innovation, offering a curated selection of products designed to meet the modern man’s grooming needs.
Jason remains a sought-after consultant and public speaker, regularly sharing insights into the future of male grooming, wellness, and self-care. With over three decades of experience, he continues to lead the conversation around men’s grooming, setting trends and standards that others follow.
