
In the ever-evolving world of men’s grooming, a simple but effective regime is essential for maintaining a polished appearance and boosting self-confidence. As a male grooming expert, I understand the importance of using the right products tailored to each individual’s needs, and I’m here to guide you through a regime that every man should consider.
From the luxurious glide of a quality shave cream to the invigorating effects of an exfoliating scrub, and finally, the hydration and protection offered by a top-notch moisturiser for men, each step is crucial in achieving that impeccable finish.
At Shankey Male Grooming and Barber Shops, we pride ourselves on offering expert advice and premium products that cater to the discerning man. Join me as I delve into grooming tips that will not only elevate your daily routine but also ensure you look and feel your absolute best.
The Foundation of Men’s Grooming
Optimal Use of Shave Cream
Achieving a close, comfortable shave begins with a quality shave cream. It is more than just a lubricant; it forms the cornerstone of an effective grooming routine and it can drastically reduce irritation and enhance the shaving experience.
Through my 35 years of experience in the male grooming sphere, I’ve found that the optimal use of shave cream involves first moistening the skin with warm water, which softens the hair and opens the pores. Use a shaving brush to apply the cream in circular motions, creating a rich lather.
This not only lifts the hairs but also exfoliates the skin gently. Allow the cream to sit for a minute, allowing its moisturising properties to condition the skin. This preparation ensures the razor glides smoothly, preventing nicks and cuts.

I designed and developed Jason Shankey Smooth Shaving Cream to create a highly moisturised and lubricated skin, thus reducing razor burn. It’s designed for a pain-free, smooth shaving experience every time and ensures a close shave while calming and soothing your skin.
Benefits of Exfoliating Scrub
Incorporating an exfoliating scrub into your grooming routine offers numerous benefits, enhancing both skin health and appearance. Regular exfoliation removes dead skin cells, preventing clogged pores and promoting a smoother complexion.
For men, this step is especially crucial as it helps reduce ingrown hairs and prepares the skin for a closer shave.
I recommend using a firm exfoliating scrub tailored especially to men’s skin, ideally twice a week. Men’s skin is much thicker than women’s skin and requires a different type of scrub.
A good scrub stimulates blood circulation, enhancing skin tone and vitality and it increases the absorption efficiency of other skincare products, such as a moisturiser for men, allowing them to work more effectively.

When I developed Jason Shankey Exfoliating Scrub, I worked closely with my formulator to create a scrub for men’s thicker skin, based on the latest research and my experience with men’s skin. The resulting scrub leaves the skin fresh, clear and with a healthier appearance.
Importance of Moisturiser for Men
Moisturising is a vital step in men’s grooming, often overlooked but crucial for maintaining healthy skin. The daily use of a moisturiser for men helps to hydrate the skin, locking in moisture and forming a protective barrier against environmental stressors.
A good moisturiser not only prevents dryness and flakiness but can also reduce the signs of ageing, such as fine lines and wrinkles and applying moisturiser after shaving is particularly important, as it soothes and calms the skin, reducing irritation and redness.
Men’s skin tends to be oilier than women’s skin and therefore needs a lighter balm, rather than a thick shiny cream.

When I was developing Jason Shankey Moisture Balm with my team of experts, my focus was on creating a super-light balm with a matt appearance, that was non-comedogenic (doesn’t create blackheads by blocking pores) and which would help ease redness and tightness after shaving. After over 12 months of testing and tweaking, we created what I think is simply the best moisturiser for men.
Conclusion
Having a simple grooming regime with quality skincare products makes the daily groom for men simple, enjoyable and highly effective.
For advice on how to get the perfect, pain-free shave, you can download my free guide HERE.
Has a simple regime improved your appearance and saved you time? Let us know your thoughts!

The UK’s leading male grooming expert and creator of the Jason Shankey range of hair and skincare products, Jason Shankey also developed the first luxury, all services modern men’s only concept grooming salon in Europe, back in 1997. From extensive appearances as an expert on TV shows such as 10 Years Younger, The Apprentice, Celebrity Scissorhands, The Vanessa Show, LK Today, GMTV and dozens more, to consulting with giants including Gillette, Braun and the Honda Formula 1 team, Jason’s 30+ years of expertise in the male grooming business has positioned him as a true pioneer in the industry. His salons became synonymous with high-end grooming services, offering everything from haircuts and skincare to massage and grooming advice tailored specifically for men. Jason’s innovative approach to male grooming not only redefined the standards but also paved the way for the booming men’s grooming market seen today.
In addition to his work in salons and on television, Jason has designed and developed quality men’s grooming products and penned numerous articles on men’s grooming, sharing his expertise with a wider audience. His brand, the Jason Shankey range, continues to reflect his passion for quality and innovation, offering a curated selection of products designed to meet the modern man’s grooming needs.
Jason remains a sought-after consultant and public speaker, regularly sharing insights into the future of male grooming, wellness, and self-care. With over three decades of experience, he continues to lead the conversation around men’s grooming, setting trends and standards that others follow.